Easter candy map shows favorite treat in each state


When we think of parties that revolve around candy, there’s one that tends to get the most spotlight. But Easter candy deserves just as much love as spooky treats, and it’s impossible to go wrong with marshmallows, peanut butter and chocolate, and bunny or egg-shaped candies. But have you ever wondered which Easter treat is the best of all? We know the answer.

We know that Easter is about more than sweet treats. It’s about getting together as a family and creating memories with the children. But between the candies, the bunny-shaped marshmallows, and the lovely combination of peanut butter and chocolate, there’s no denying that this is one of the best holidays for tasty treats. Sure, it’s hard to pick a favorite — we all love them — but a new map shows some are more popular treats in the area than others, according to Instacart.

On behalf of Instacart, Harris Poll conducted an online survey of 2,067 adults in the United States to find out their favorite Easter candies. The poll was conducted March 29-31, 2022, and by sorting through the data, they were able to find out which candy was the favorite in each state – and which candy took home the top spot for the entire country.

Looking at the data, it’s evident that two Easter treats are favored way above the rest across the country. Cadbury Easter Creme Egg won the nation’s top spot, winning favorite in 24 states, mostly all on the West Coast. Reese’s Peanut Butter Eggs ranked second, holding first place in 20 states, dominating the Midwest and East Coast.

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Other candies that make the list of top treats include Starburst Easter Jellybeans, a favorite in five states including Florida, North Dakota and South Carolina. Cadbury Chocolate Mini Eggs were a favorite in Massachusetts and Vermont. Other treats that made the list include PEEPS, Hershey’s Kisses and M&M’s

Instacart also wanted to know which candy was the favorite to buy before the Easter holidays.

Top 10 Easter Treats

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Using data collected from Instacart shopping data, here are the most purchased candies in the weeks leading up to Easter:

  1. Cadbury Easter Creme Egg
  2. Reese’s Peanut Butter Eggs
  3. Starburst Easter Candy
  4. Cadbury Mini Chocolate Eggs
  5. Hershey’s Milk Chocolate Kisses
  6. M&M’s Easter Milk Chocolate Candies
  7. Lindt milk chocolate bunny
  8. Brach’s Jelly Bird’s Eggs
  9. PEEPS Yellow Marshmallow Chicks
  10. Hershey’s Milk Chocolate Eggs

For more details and fun stats on Easter candy, check out Instacart’s full breakdown. And we hope you all have a happy Easter full of family time and sweet treats.


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